We knew that the old spice response campaign was a success, but we weren't sure just how successful until we saw new statistics released in a case study by old spice and wieden + kennedy the. Review of the 2010 old spice campaign overview 1900s 1990s 2000s 2010 january february march april may june july august september the shulton company, original producer of old spice, was founded in 1934 by william lightfoot schultz. Wieden + kennedy portland's case study behind the old spice responses campaign source: . Case study on the successful digital marketing strategy applied by old spice to connect with a wider audience through various marketing channels. Write an essay about the war old spice case study the following case study for old spice was written by sarah rowe, a social media marketing student at ecu her references are listed at the end of the story: students, look at your campaign, now back to me, now back to your campaign, now back to me more.
The old spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed it has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and pr that has kept the original content bubbling across the web. The old spice social campaign case study from wk to save the judges some time this year, i'd suggest sending the pencils, lions, grand pix' and the like straight to the wk head office in an overnight express bag, no need for a tracking code, everyone know's who those awards will belong to. The following case study for old spice was written by sarah rowe, a social media marketing student at ecu her references are listed at the end of the story: students, look at your campaign, now back to me, now back to your campaign, now back to me. A look at how old spice have successfully used social media to promote brand awareness through a viral interactive youtube campaign unfortunate social media marketing usually only comes into focus when something goes catastrophically wrong take the groupola iphone incident last week pr was.
On day 2, old spice had 8 out of the top 11 most popular videos on the web (source: visible measures) by day 3, the campaign eclipsed 20 million youtube views and one week post-launch, the work had been seen more than 40 million times moreover, the response effort drove massive amounts of participation and growth of the brand's fan base. Old spice needed a campaign that would win the battle of the buzz to measure the campaign's impact, the brand planned to this story held true on youtube by. Old spice's campaign set the bar for the kind of social media campaigns that can be launched, and since then several brands, such as cisco, have unsuccessfully tried to imitate the campaign. Social media case study: old spice march 7, 2013 / 5 comments / in roi , social business , social media for business , social media marketing , social media strategies / by corey padveen social media turned the old spice brand into a personality with which people were eager to engage.
Most recently, beyond the traditional television commercial, old spice has opted to harness the incredible power of video marketing, through social media giant youtube. Old spice has just started delivering personal video replies to tweets (and now even youtube and facebook comments) yep, if you had tweeted about old spice, chances are you might have an @reply with a custom made video just for you. Old spice is a brand that has been in the public consciousness for a long time now it has however lost its sheen over the years and is seen as a product for older men and generations gone by. Old spice : responses case study meaty how w+k and tmymcsl pulled it off published on aug 04, 2010 editor's pick wieden + kennedy portland's old spice responses campaign tops our best of.
Smell like a man, man is a television advertising campaign in the united states created by ad agency wieden+kennedy for old spicethe campaign is also commonly referred to as the man your man could smell like, being the title of the campaign's initial 30-second commercial. Wieden+kennedy have released a nice video case study of their recent old spice social media campaign, calling it the fastest-growing and most popular interactive campaign in history. Instagram marketing case study: old spice's dream runner campaign according to aimia , millennials today are 44% more likely to promote a product on social media if they are rewarded to capitalize on this trend, old spice launched the dream runner social media marketing campaign in april 2016.
Like we haven't had enough information on this campaign this is a very good video case study about the old spice campaign from weiden+kennedy. Following the launch of the ad campaign, the company's sales got doubled, their website traffic increased by 300%, and the old spice youtube channel became the #1 most viewed sponsored youtube channel, and old spice became the #1 body wash brand for men.
Their solution was the response campaign, in which the old spice guy would respond to questions submitted by fans through a variety of social media channels, including facebook and twitter, through a series of youtube videos. In case you were living under a rock, the old spice commercial was first a youtube success, followed by a tv ad, followed by a massive social media response campaign that got the whole world talking. Project 1: case study cmst301 title page: old spice youtube campaign project 1: case study joseph do professor zornes university of maryland university college introduction: old spice is a brand that have been known to the public for a long time now.